In 2008, average, ordinary family guy Dave Bruno decided to winnow down everything he owned to merely 100 things and to unhook himself from the intravenous drip of consumerism that seemed to be fueling his life. Media around the world started taking immediate notice of Dave and the grass-roots movement he was starting. The culture of consumerism has created a continuous rushing to acquire ever more stuff, but without realising any gain in life satisfaction. \