In this fascinating history, Jeffrey Rothfeder tells how, from a simple ideathe outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexicoa secretive family business emerged that would produce one of the best-known products in the world.

A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny’s Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.