Business analysis is a key discipline within business transformation projects. Too often business changes are introduced without such analysis, leading to failed projects, wasted investment and unnecessary business disruption. Effective business analysis enables greater project success, informed investment and beneficial business outcomes. Business Analysis describes the entire landscape for successful business change, explaining the range of services offered by business analysts, the lifecycles and approaches that may be applied, and the techniques that aid analytical thinking, visualisation and modelling. The new edition of this bestseller has been updated extensively to ensure that the guidance offered is highly practical and encompasses the latest developments within the business analysis profession. This is a seminal text for business analysts, helping them to develop their understanding and skills and enabling them to develop their business analysis careers. It is also a key text for anyone working in organisations, whether driving change initiatives or enabling successful change outcomes. This book is: A practical and informative text, enabling business analysis and other business change professionals to develop their key knowledge and skills A readable and engaging journey through the business change lifecycle, the business analysis services and the toolkit required of a proficient business analyst Supports the BCS Business Analysis Certification Portfolio